Meet the team
The people behind strategy-led websites, SEO and digital infrastructure
Our team brings together web design, custom development, SEO, hosting, domains and business email knowledge so your digital foundations are planned with care from the start. We work with businesses across Australia from our Geelong and Sydney offices, focusing on Structure Before Aesthetics, Search-First Strategy and practical long-term growth.
How we think
A team shaped around structure, search and performance
A website project needs more than visual design. Our work starts with the practical questions that affect search visibility, conversion paths, technical reliability and long-term scalability. That means our team plans how your website should work before deciding how it should look.
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Structure Before Aesthetics
We plan page hierarchy, search intent, internal links, calls to action and content sections before visual styling. This helps avoid the common problem of a good-looking website that struggles to rank or generate enquiries.
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Technical delivery without unnecessary bloat
Our development approach focuses on clean code, performance, security and maintainability. We primarily build with our proprietary Genesis CMS, while Laravel is used for larger bespoke systems and complex integrations.
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Search-First Strategy
SEO is most effective when it is built into the website from day one. Our team considers technical SEO, keyword clustering, site architecture and content planning early, rather than treating search as an afterthought.
Our people
Meet the Dobble team
Get to know the people involved in planning, building, supporting and improving our client websites and digital systems. Each team member brings a practical focus to the work, whether that means strategy, development, engineering, infrastructure, SEO or ongoing support.
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Owner / DirectorCharbel Bou Sejaan
Meet Charbel Bou Sejaan, Owner and Director of Dobble, guiding search-first web design, website development, SEO and digital infrastructure for Australian businesses.
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Senior EngineerSean Freitas
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Senior DeveloperBenjamin Linton
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Graphic Designer / PhotographerDaniel Valitutti
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SEO CopywriterSandra Zeiback
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Sales RepresentativeToni Martelli
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Sales RepresentativeLynda Chambers
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Accounts ManagerEnza Taranto
Working with us
What our team focuses on during a digital project
Clear communication matters when you are investing in a website, SEO strategy or digital infrastructure. Our process is structured so you understand what is being planned, what information we need, how decisions are made and when approvals are required.
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Plan
We clarify the problem before recommending the solution
We start by understanding your business goals, current website, audience, competitors, technical setup and growth priorities. This helps us decide whether you need design, development, SEO, hosting, domain support, email management or a more complete digital strategy.
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Build
We develop and test in a secure staging environment
Where possible, websites and applications are built in a staging environment before launch. This gives you the chance to review the work, request refinements and approve the project before it moves to the live environment.
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Support
We consider the systems that keep your website working
A reliable website depends on more than its design. Our team can support managed hosting, domain name management, business email, website maintenance, technical audits and ongoing SEO where these services fit your requirements.
Client feedback
Can't thank you guys enough for the beautiful creation you have made for our website. Our business has now moved up a level!
We came to Charbel with our own designs and asked him to develop what we had. Executed to perfection. Highly recommended.
What an amazing experience it was to work along side Charbel and the team. Very proficient and professional.
Common questions
Questions businesses often ask before working with our team
Choosing a web design, development or SEO partner often raises practical questions about timelines, ownership, platforms, hosting, reports, support and what happens after launch. These FAQs help explain how our team approaches digital projects with realistic expectations and clear boundaries.
Can we keep using our current website and email while Dobble builds a new site?
Can we keep using our current website while Dobble designs the new one?
Do I need approvals or compliance checks before moving my website hosting?
Do I need permits, approvals or compliance checks before a new website is launched?
Do I need permits, approvals or compliance checks before website development starts?
Do we need permits, approvals or compliance checks before starting SEO?
Start a conversation
Ready to discuss your website, SEO or digital infrastructure?
Tell us what you are trying to improve, whether that is search visibility, website enquiries, performance, hosting reliability, domain management, business email or a custom development requirement. We will review your enquiry and guide you towards the next practical step. You can also contact us on +61 4 23 016 104 during public operating hours.
- Clear advice on whether your issue is design, development, SEO, hosting, DNS, email or ongoing maintenance related.
- A practical discussion about scope, priorities, timelines, access requirements and what information we need from you.
- Realistic expectations, with no guaranteed rankings, traffic, leads, sales or unsupported performance promises.