About Us
Structure Before Aesthetics. Websites That Rank and Convert.
Since 2013, we have been building digital solutions that prioritise long-term business growth over short-term promises. With offices in Geelong and Sydney, we partner with businesses across Australia to create websites, SEO strategies and custom software that deliver measurable results.
Our Story
Founded to Challenge the Traditional Web Agency Model
Dobble was established in 2013 after identifying a significant gap in the digital industry. Too many agencies relied on outsourced development, generic off-the-shelf platforms, or made promises they could not consistently deliver. We took a different approach. Rather than treating SEO, performance and conversion as afterthoughts, we built our entire methodology around these foundations from day one. This search-first strategy means your website is structured for visibility and growth before the first design element is finalised. Over the past thirteen years, we have completed more than 200 projects for businesses across Australia. Our proprietary Genesis CMS, data-driven SEO methodology and commitment to long-term partnerships have helped clients achieve sustainable organic growth and measurable returns on their digital investment.
- 200+ projects delivered since 2013
- Offices in Geelong, Victoria and Sydney, NSW
- Proprietary Genesis CMS built for performance and security
- Long-term partnerships focused on sustainable growth
Our Track Record
Numbers That Reflect Our Commitment
Every project represents a partnership built on transparency, technical excellence and measurable outcomes.
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200 +
Projects Delivered
Across Australia
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13 +
Years in Business
Since 2013
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2
Office Locations
Geelong & Sydney
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24 /7
Support Available
For managed clients
What Drives Us
Our Mission, Vision and Values
These principles guide every decision we make, from the technology we build to how we communicate with our clients.
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Mission
Sustainable Long-Term Growth
We help businesses achieve sustainable long-term growth through innovative, data-driven digital solutions that deliver measurable value. Our focus is on building assets that provide a genuine return on investment, not simply delivering a finished product and walking away.
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Vision
Australia's Most Trusted Digital Partner
We aim to become Australia's most trusted digital growth partner by continually innovating our proprietary technology and setting a higher standard for quality, transparency and accountability within the web industry.
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Approach
Structure Before Aesthetics
Design decisions follow strategy, not the other way around. We plan websites around market research, keyword intent, site architecture, technical foundations, performance, security, conversion pathways and long-term scalability before visual design is finalised.
Our Values
The Principles That Guide Our Work
Our values shape how we plan, build and support every digital project. They help us make practical decisions, communicate clearly and create websites, SEO strategies and software solutions that are built for long-term business growth.
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Feature 01
Integrity
We give clear advice, set realistic expectations and communicate openly throughout each project. If a decision affects performance, security, SEO or budget, we explain it in plain English so you can make an informed choice.
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Feature 02
Innovation
We keep improving our systems, methods and proprietary technology so clients are not limited by generic tools. This includes our Genesis CMS, custom development process and search-first approach to website development.
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Feature 03
Quality
We build with care, clean code and strong technical foundations. Every website is planned for speed, usability, search visibility, security and ongoing maintenance, rather than relying on shortcuts that create problems later.
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Feature 04
Data-Driven Decisions
We use keyword research, analytics, performance testing and real user behaviour to guide strategy. This helps us refine websites and SEO campaigns based on evidence, not assumptions.
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Feature 05
Long-Term Partnerships
We focus on relationships that continue after launch. From hosting and maintenance to ongoing optimisation, we stay involved so your digital presence can adapt as your business grows.
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Feature 06
Accountability
We take ownership of the work we deliver. When something needs attention, we investigate, explain the issue and act quickly to keep your website reliable, secure and aligned with your goals.
Meet the Team
The People Behind Dobble
Our team combines strategic thinking with technical expertise to deliver digital solutions that perform. Every project benefits from hands-on involvement from experienced professionals who understand both the business and technical sides of web development.
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01
Owner / DirectorCharbel Bou Sejaan
Meet Charbel Bou Sejaan, Owner and Director of Dobble, guiding search-first web design, website development, SEO and digital infrastructure for Australian businesses.
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02
Senior EngineerSean Freitas
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03
Senior DeveloperBenjamin Linton
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04
Graphic Designer / PhotographerDaniel Valitutti
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05
SEO CopywriterSandra Zeiback
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06
Sales RepresentativeToni Martelli
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07
Sales RepresentativeLynda Chambers
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08
Accounts ManagerEnza Taranto
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09
Film & Content CreatorMonique Medved
What Sets Us Apart
Why Businesses Choose to Work With Us
We understand that choosing a digital partner is a significant decision. Many businesses come to us after frustrating experiences with agencies that overpromised and underdelivered, or providers who built attractive websites that failed to generate enquiries. Our approach is different because we treat your website as business infrastructure, not just a digital brochure. Every technical decision, from platform selection to hosting configuration, is made with long-term performance, security and scalability in mind.
Proprietary Genesis CMS
Purpose-built for performance, security and SEO
Unlike WordPress sites that rely on third-party plugins and themes, Genesis CMS is engineered from the ground up to deliver faster, more secure websites with fewer maintenance headaches.
Search-First Architecture
SEO built into your website's foundation
We plan URL structures, page hierarchy and internal linking before visual design begins, so search engines can properly crawl, understand and rank your content.
Custom Development Only
No page builders or bloated themes
Every line of code serves a purpose. This means faster load times, better security and a website that can grow with your business without requiring a complete rebuild.
Transparent Communication
Realistic expectations from day one
We do not guarantee rankings, traffic or leads because no honest agency can. Instead, we focus on measurable improvements, clear progress updates and sustainable organic growth.
Australian-Based Support
24/7 support for managed clients
When you have an issue, you speak directly to our team in Geelong or Sydney. Our hosting, maintenance, domain and email clients receive around-the-clock support.
Our Approach
How Dobble Compares to Traditional Agencies
Understanding the difference between our methodology and common industry practices helps explain why our clients achieve stronger long-term results.
Platform
Proprietary Genesis CMS built for performance and security
Off-the-shelf CMS with third-party plugins and themes
SEO Integration
Search strategy planned before design begins
SEO added as an afterthought or separate service
Development
100% custom code, no page builders
Template-based builds with plugin dependencies
Hosting
Managed Australian infrastructure with 99.9% uptime target
Generic shared hosting or third-party providers
Support
24/7 support for managed clients, direct team access
Limited support hours, outsourced or ticket-based
Relationship
Long-term partnership focused on growth
Project-based engagement, limited ongoing involvement
Search-first web design for Geelong, Sydney and Australian businesses, built around structure, mobile usability and conversion-focused layouts to support growth.
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Custom website development built for performance, security and scalability, with SEO-ready architecture, clean code and Genesis CMS support for Australian businesses.
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Custom e-commerce development for Australian businesses, with online stores structured for search visibility, fast product pages, secure checkout and scalable growth.
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SEO services built around Search-First Strategy, technical performance, content and site structure for Australian businesses seeking long-term search visibility.
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Local SEO built around search intent, location structure and technical performance to support long-term visibility in Geelong, Sydney and across Australia.
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Support local SEO and Google Maps visibility with Google Business Profile optimisation built around search intent, profile structure, services and conversion signals.
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Find technical SEO issues holding your website back with a clear audit of crawlability, indexing, structure, performance and search visibility for smarter next steps.
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Protect your domain with managed DNS, renewal tracking and migration planning for Australian businesses that rely on secure website and email infrastructure.
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Managed web hosting for Australian businesses, built for speed, security and support with SSL, daily backups, server-level caching and proactive monitoring.
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Reliable business email hosting and management with Microsoft 365 setup, DNS authentication, migration planning and support for businesses across Australia.
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Practical design and branding for Australian businesses, with logo systems, brand guidelines and website design foundations built for consistency and digital performance.
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Website maintenance and repairs for Australian businesses, keeping your site secure, fast and functional with monitoring, backups, performance checks and technical fixes.
View ServiceClient Feedback
“Can't thank you guys enough for the beautiful creation you have made for our website. Our business has now moved up a level!”
How We Work
Our Proven Project Process
Every project follows a clear, structured methodology designed to deliver websites that perform from day one and keep improving over time. From early strategy and search planning through to launch, testing and ongoing growth, each stage is built around your business goals, user needs and long-term digital performance.
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Phase 01
Discovery and Business Strategy
We begin by learning about your business, goals, audience, competitors and current digital challenges. This consultation helps us define what success should look like, whether you need more qualified enquiries, stronger search visibility, improved user experience or a more reliable website platform.
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Phase 02
Research, SEO and Content Planning
Before design begins, we complete keyword research, competitor analysis and search intent mapping. This gives your project a strong SEO foundation and helps shape page structure, content priorities and conversion pathways. For businesses focused on organic growth, this stage connects closely with our SEO methodology.
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Phase 03
Website Architecture and User Journey Mapping
We plan your sitemap, URL structure, navigation, internal linking and key user journeys before visual design is finalised. This search-first approach helps users find information faster and gives search engines a clearer understanding of your website, services and locations.
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Phase 04
Design and Custom Development
Once the strategy is approved, we create a design that supports usability, trust and conversion. The approved design is then built with clean, purposeful code through our website development process, avoiding bloated themes, unnecessary plugins and shortcuts that can limit performance.
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Phase 05
Testing, Quality Assurance and Optimisation
Your website is tested across devices, browsers and screen sizes before launch. We review page speed, mobile usability, forms, tracking, security settings, redirects and content presentation, then refine anything that could affect performance, accessibility or user experience.
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Phase 06
Launch, Support and Ongoing Growth
After approval, we manage launch requirements such as DNS updates, analytics setup, sitemap submission and post-launch checks. We can also continue supporting your website through maintenance and repairs, managed hosting, SEO improvements and long-term optimisation.
Get in Touch
Ready to Discuss Your Project?
Whether you need a new website, want to improve your search visibility, or have questions about how we can help your business grow, we would be happy to have a conversation.
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Call Us
Speak directly with our team about your project requirements.
0423 016 104 -
Email Us
Send us your project details and we will respond within 48 hours.
[email protected] -
Preferred Request a Consultation
Complete our enquiry form and we will be in touch to discuss your goals.
Start a Conversation
Common Questions
Frequently Asked Questions
Find answers to common questions about our services, process and how we work with clients across Australia.
Will moving our business email disrupt staff working from home?
What should I prepare before starting an email hosting migration?
What approvals and compliance checks should I consider before moving business email hosting?
Will you need access to my website, and will repairs disrupt business operations?
What stages are involved in setting up or migrating business email hosting?
How does Dobble maintain quality when setting up and managing business email hosting?
What affects the cost of business email hosting and management?
What business email problems can Dobble help diagnose and manage?
How does Dobble choose and plan the right email hosting setup for my business?
What happens after Dobble sets up our business email hosting?
Start Your Project
Ready to Build a Website That Works as Hard as You Do?
Tell us about your project and goals. We will review your requirements and come back to you with an honest assessment of how we can help, typically within 48 hours.
- Free initial consultation to understand your goals
- Honest assessment of your project requirements
- Clear explanation of our approach and methodology
- No obligation, no pressure sales tactics