Dobble approaches design and branding with a practical planning process rather than starting with aesthetics alone. The goal is not simply to create something that looks polished. It is to build a visual identity that supports recognition, consistency, credibility and long-term use across digital, print and operational touchpoints.
The first step is understanding the business. Dobble considers your industry, target audience, competitors, objectives, existing brand assets and how the final design will be used. A logo for a trade business, for example, may need to work clearly on vehicles, uniforms, invoices, social media profiles and a website. A professional services brand may need a different balance of authority, clarity and trust. The design direction is shaped by those practical requirements.
This reflects Dobble’s broader philosophy of strategy before style. Design decisions follow business needs, not the other way around. Colours, typography, spacing, logo variations and supporting graphics are selected because they help the brand communicate clearly and remain usable across different formats.
Dobble’s design process generally follows five phases:
- Discovery and research: understanding the business, audience, competitors and practical requirements.
- Strategy development: deciding what the brand needs to communicate and where the design needs to be used.
- Concept creation: developing initial design directions based on the agreed strategy.
- Refinement: reviewing feedback and adjusting the selected direction.
- Finalisation and delivery: preparing approved files and usage guidance for the agreed deliverables.
For logo design, Dobble’s confirmed package includes discovery and research, three initial concepts, three rounds of revisions, primary, secondary and icon variations, vector source files, web and print ready formats and basic usage guidelines. This gives the business more than a single logo file. It provides a practical set of variations that can be used across different placements without stretching, cropping or compromising the brand.
For broader branding requirements, the Business Starter Package may include the full logo design process, business card design, website design, brand guidelines, source files for the confirmed design deliverables, print and web ready formats and social media profile assets. These inclusions help create consistency before a website, marketing material or customer-facing collateral is produced.
Brand guidelines are particularly useful when multiple people or suppliers need to work with the same identity. They may cover colour specifications, typography rules, logo spacing, graphic elements, imagery style and digital asset rules. This reduces the risk of inconsistent branding across your website, email signatures, print material, presentations and social platforms.
When website design is part of the project, Dobble also considers layout, structure, mobile usability, calls-to-action, trust signals and conversion pathways. Website-related design is not treated as decoration. It is planned around how users move through the site, what information they need and what action they should take next.
Final design deliverables and source files apply to the confirmed design assets in the selected package. This should not be confused with ownership of Dobble’s proprietary website source code, Genesis CMS software, frameworks, development tools or hosting infrastructure, which are handled separately under the relevant website or service agreement.
If you are unsure which design assets your business needs, Dobble can help assess whether you need a logo refresh, full visual identity, brand guidelines, website design preparation or a more complete starter package. The right selection depends on where your brand will appear, how mature your business is and what digital or print assets you need next.