Dobble’s design and branding projects follow a structured process rather than jumping straight into visuals. The goal is to create a brand identity that is practical, professional and suitable for long-term use across web, print and business materials. Timelines vary depending on the type of project, the number of deliverables, revision rounds, feedback speed, content approval and whether the branding work is connected to a wider website or digital strategy.
As a general guide, a logo design project usually takes 1 to 2 weeks. Website design or UI/UX planning usually takes 2 to 4 weeks. These are typical timeframes, not fixed guarantees. A smaller logo project with prompt feedback may move faster, while a broader brand identity, business starter package or website design project may take longer if more assets, refinements or approvals are required.
Dobble’s design approach is based on strategy before style. That means the project begins by understanding the business, audience, competitors, objectives and practical requirements before finalising the visual direction. Design decisions follow strategy, not the other way around.
- Discovery and research: Dobble starts by learning about the business, market, competitors, audience and intended use of the brand assets. This stage helps define what the design needs to achieve, where it will appear and how it should support the business’s wider digital presence.
- Strategy development: The research is translated into a practical creative direction. This may include positioning, visual tone, colour direction, typography considerations and how the brand should work across websites, mobile screens, printed materials and social profile assets where included.
- Concept creation: Dobble prepares design concepts based on the agreed direction. For the confirmed logo design package, this includes three initial concepts. The concepts are developed to suit the client’s industry, audience and objectives rather than following a generic template or one fixed design style.
- Refinement: The client reviews the concepts and provides feedback. Dobble’s confirmed logo design package includes three rounds of revisions, and website design also includes three rounds of revisions. Additional revisions beyond the included rounds may be charged at the confirmed hourly rate.
- Finalisation and delivery: Once the approved direction is finalised, Dobble prepares the required design deliverables. For logo and branding work, this may include primary, secondary and icon variations, vector source files, web and print ready formats and basic usage guidelines, depending on the selected package.
If the project includes website design, Dobble also plans layout, structure, desktop and mobile designs, design system documentation, developer-ready specifications and brand alignment. This supports Dobble’s broader Structure Before Aesthetics philosophy, where visual design is shaped by site hierarchy, user flow, conversion pathways and future website development needs.
The Business Starter Package is broader again. It includes the full logo design process, business card design, website design, a brand guidelines document, source files for confirmed design deliverables, print and web ready formats and social media profile assets. Because this package combines multiple deliverables, timing depends on how quickly each stage is reviewed and approved.
Clients can help keep the project on track by supplying brand information, existing assets, business details, competitor examples, preferred direction and feedback promptly. Clear decision-making also helps avoid delays during refinement.
Dobble can provide a more accurate timeframe after reviewing the scope of the design and branding work required. To begin, use the CTA Discuss Your Brand.