The cost of a web design project depends on what the website needs to achieve, not only how it needs to look. Dobble approaches web design with Structure Before Aesthetics, which means the quote considers search intent, page hierarchy, user flow, conversion pathways, mobile usability and brand presentation before visual design is finalised.
As a general guide, Dobble’s website design service starts from $980 one-time, with all listed prices including GST unless otherwise stated. Final pricing is provided through a tailored proposal after Dobble has reviewed the project requirements, business goals and level of work involved.
Common cost factors include:
- Website size and page structure: A simple brochure-style site will usually require less planning than a multi-service or multi-location website with detailed page architecture.
- SEO and site architecture planning: Dobble plans websites around search visibility, URL structure, page hierarchy, internal linking and content intent. More competitive markets or larger service structures may require deeper planning.
- Design complexity: Custom layouts, detailed UI/UX planning, conversion-focused sections, trust signals and responsive mobile design all affect the amount of design work required.
- Branding requirements: If your logo, colours, typography or brand guidelines are already clear, the design process may be more straightforward. If your visual identity needs refinement, additional branding work may be recommended.
- Content readiness: If your written content, imagery and business information are ready and approved, the project can move more efficiently. If content needs to be planned, rewritten or created, this can affect scope.
- Revisions and approvals: Dobble’s website design service includes three rounds of revisions. Additional revisions beyond included rounds are charged at $140 per hour.
- Development requirements: Web design and website development are connected but separate considerations. A design-only project differs from a full custom website build using Dobble’s Genesis CMS or a larger Laravel application.
- Related services: Hosting, SEO, maintenance, domain management, email setup, analytics consulting, CRO or professional website copywriting may be included or quoted separately depending on the project.
Dobble does not use generic templates or bloated page builders for current new website builds. Most websites are developed using Dobble’s proprietary Genesis CMS, which is built for performance, security, SEO capability and scalability. Laravel is used for larger bespoke systems, business applications and complex integrations. These technical choices can influence the overall project proposal when design is part of a full website build.
To prepare an accurate quote, Dobble will usually need to understand your business goals, target services, locations, preferred design direction, existing website issues, required pages, content status, competitor landscape and any technical requirements. Where relevant, Dobble may also consider whether a technical audit, SEO review, hosting migration or domain and email assessment is needed before the design direction is confirmed.
The aim is to give you a clear proposal based on practical requirements, not a one-size-fits-all package. A cheaper design may look acceptable on the surface, but if structure, search visibility, mobile usability and conversion pathways are not planned properly, the website may struggle to perform after launch.
If you are comparing web design quotes, look beyond the number of pages and ask how the provider handles site architecture, mobile design, SEO planning, revisions, content structure, development handover and long-term scalability. Dobble’s focus is on web design built for search performance and conversions, not just aesthetics.
To get pricing for your project, Request a Quote or Discuss Your Project with Dobble.