The cost of a website development project depends on what the website needs to do, how it needs to perform and how much long-term flexibility is required. Dobble does not treat website development as a fixed template product because every business has different goals, content requirements, technical needs and growth plans.
As a search-first digital agency, Dobble looks at structure before aesthetics. That means a quote is not based only on how many pages look good on screen. It also considers site architecture, technical SEO foundations, performance, security, conversion pathways, content structure, hosting requirements and future scalability.
Common cost factors include:
- Project scope: A small business website with a focused set of pages will usually be simpler than a multi-service, multi-location or e-commerce website.
- Design requirements: Custom design, mobile layouts, conversion-focused sections, brand alignment and revision requirements all affect the amount of planning and production time required.
- Website structure: Strong page hierarchy, URL planning, internal linking and service or location architecture take time to plan properly, especially when SEO is important from day one.
- Platform and functionality: Dobble primarily builds websites using its proprietary Genesis CMS, which is purpose-built for performance, security, SEO capability and scalability. Larger bespoke systems, business applications and complex integrations may require Laravel.
- Custom features: Booking systems, CRM connections, accounting software integrations, portals, calculators, payment workflows, product catalogues or other business tools can increase development complexity.
- E-commerce requirements: Product architecture, checkout flow, payment setup, inventory connections, shipping rules and search-friendly category structures can all influence the quote.
- Content needs: The number of pages, whether existing content is usable, whether new copy is needed and how much editing or publishing support is required can affect the scope.
- SEO foundations: Technical SEO, keyword planning, schema markup, performance optimisation, redirects, indexing setup and analytics configuration may be included depending on the project requirements.
- Migration requirements: Moving an existing website, domain, hosting or email setup requires auditing, backups where possible, staging, testing and careful DNS coordination to minimise disruption.
- Hosting and support: Managed hosting, maintenance, support expectations, backups, uptime monitoring and ongoing management can affect the overall project and service proposal.
Dobble’s current platform approach is also an important quote consideration. The business primarily develops websites using Genesis CMS and uses Laravel for advanced custom applications and complex integrations. Dobble’s business-supplied guidance states that it does not build new websites on WordPress, Shopify or WooCommerce, so if your current website is on one of those platforms, the quote may include recommendations around migration, redevelopment or a more suitable long-term structure.
For custom website development, Dobble’s typical timeframe guide is 4 to 8 weeks. E-commerce website development is typically 6 to 12 weeks, while custom Laravel applications can take 8 to 24 or more weeks. These are general guides only. Actual timing and cost depend on scope, technical complexity, revisions, content approval, client responsiveness and access to required third-party services.
To prepare an accurate quote, Dobble will usually need to understand your business goals, target services or locations, current website issues, design expectations, required functionality, integrations, content status, hosting needs and whether SEO or ongoing management is part of the strategy. The process may include an initial consultation, proposal acceptance, a client questionnaire, collection of required assets and access credentials, and a technical audit where applicable.
Dobble offers a free initial consultation and provides tailored proposals after reviewing the level of work required. A 48-hour quote turnaround is confirmed, subject to having the information needed to assess the project properly. The goal is to provide clear scope, realistic expectations and transparent pricing rather than a generic website package that may not support long-term growth.
Website development should be viewed as business infrastructure, not just a design expense. A cheaper build may appear attractive upfront, but poor structure, slow performance, weak SEO foundations or limited scalability can create higher costs later. Dobble’s approach is to build websites that are structured for search visibility, performance, security and long-term growth, while avoiding unsupported promises about rankings, traffic, leads or revenue.