The cost of an SEO strategy depends on how much work is required to compete properly in your market. Dobble does not treat SEO as a small add-on after a website is built. Its approach is based on Search-First Strategy, site architecture, technical foundations, content planning and long-term organic growth.
The first major factor is competition. A business targeting a small number of niche services in one area usually needs a different level of SEO work compared with a business competing across multiple services, suburbs, cities or high-value commercial keywords. Competitive search markets require more research, stronger page structure, more content depth, better technical foundations and ongoing optimisation.
Keyword targets also affect pricing. Dobble looks at search intent, keyword clusters and the commercial value of the terms being targeted. Ranking for broad, high-volume terms may require a larger roadmap than targeting a focused set of service-specific searches. The aim is not simply to chase traffic, but to build visibility where potential customers are actively looking for what the business offers.
Your website’s current condition is another important consideration. If the existing site has poor structure, slow performance, thin content, indexing issues, weak internal linking or technical SEO problems, those issues may need to be addressed before meaningful organic growth can occur. In many SEO engagements, Dobble includes a website build as part of the package so the technical foundation, content structure and conversion pathways can be planned from the beginning.
Location targeting can also change the scope. A single-location service business may need a simpler structure than a multi-location business targeting several service areas. Multi-location SEO often requires careful page planning, unique content, internal linking and local relevance so the site can expand without relying on duplicated or low-value pages.
Content requirements are another key cost factor. Dobble’s SEO packages include content writing, editing and publishing, but the volume and complexity of content needed will depend on the strategy. Some businesses need focused service pages and supporting content, while others need a broader roadmap across many services, industries, locations or product categories.
Dobble’s confirmed SEO packages are structured as 24-month engagements. Starting prices are:
- Starter: from $1,200 per month
- Growth: from $2,200 per month, confirmed as the most popular option
- Scale: from $5,000 per month
These prices are starting points and include GST unless otherwise stated. Final pricing depends on factors such as competition level, keyword targets, number of locations, content requirements, website structure, design and development needs, hosting requirements, technical complexity, support needs and budget.
When preparing a quote, Dobble will usually consider your business goals, current website, target services, target locations, competitors, technical barriers and the level of ongoing work required. The process may include an initial consultation, proposal, client questionnaire, collection of required assets and access credentials, and a technical audit where applicable.
It is also important to set realistic expectations. SEO is a long-term strategy, not an instant result. Dobble does not guarantee rankings, traffic, leads or revenue. Progress is assessed through completed work, website performance, keyword visibility, organic search trends and sustainable improvement over time.
Dobble does not provide scheduled monthly SEO reports as a standard inclusion, but clients may request a report during their engagement. Additional reporting frequency or customised reporting can also be arranged where agreed as part of the service package.
If you want to understand what level of SEO investment is appropriate for your business, Dobble offers a free initial consultation and provides tailored proposals after reviewing your requirements. To begin, you can Discuss Your SEO Strategy or Request a Quote.