Local SEO is not a single setup task. For Dobble, it is a structured long-term process that combines technical SEO, website architecture, local search intent, content development, performance optimisation and ongoing refinement. Dobble’s SEO engagements are confirmed as 24-month terms because sustainable local visibility usually takes time to build, especially in competitive markets or when a business targets multiple services and locations.
The first stage is the initial consultation. This is where Dobble learns about the business, its services, service areas, competitors, current website, commercial goals and available budget. From there, Dobble prepares a tailored proposal based on the level of work required. Pricing can vary depending on keyword targets, competition, number of locations, page requirements, technical complexity and the broader website or hosting environment.
Once the proposal is accepted, onboarding begins. This may include a client questionnaire, collection of brand assets, access credentials, existing website information, domain or hosting details and any relevant business information. Where applicable, Dobble may complete a technical audit to identify issues affecting crawlability, indexing, site speed, mobile usability, internal linking, content structure or local search performance.
The next stage is market and search analysis. Dobble reviews how potential customers search for the business’s services, including service-based keywords, suburb or region modifiers, question-based searches and competitor visibility. This feeds into keyword clustering and intent mapping, where related terms are grouped into logical page targets. For local SEO, this is important because duplicating weak location pages rarely works well. Pages need to be structured around genuine search intent, business relevance and useful local content.
Site architecture planning follows. Dobble’s “Structure Before Aesthetics” approach means the website is planned around search visibility and conversions before visual design is finalised. This may include service pages, location pages, internal linking pathways, URL hierarchy, calls-to-action, trust signals and scalable structures for future growth. For businesses targeting multiple areas, this planning stage helps avoid messy expansion later.
If the SEO engagement includes a new website build, Dobble develops the site using its proprietary Genesis CMS for most website projects. Laravel may be used for larger bespoke systems, business applications or complex integrations. Dobble has confirmed that it does not build new websites on WordPress, Shopify or WooCommerce. Websites and applications are developed and tested in a secure staging environment before deployment, with client review and approval before launch where possible.
After launch, local SEO moves into ongoing implementation. This can include content writing, editing and publishing, technical improvements, internal linking updates, performance optimisation, local page expansion and refinement based on search data and website performance. Dobble treats SEO as infrastructure, not an afterthought, so the work continues beyond launch rather than stopping once the website is live.
Results should be viewed as gradual improvement over time, not an instant outcome. Search visibility can be affected by competition, domain history, content quality, technical performance, search engine updates, location targeting and how established competitors are. Dobble does not guarantee rankings, traffic, leads or revenue, but focuses on realistic expectations, measurable improvement and long-term organic growth.
Dobble does not provide scheduled monthly SEO reports as a standard inclusion. Clients may request an SEO report at any time during their engagement, and reports can outline work completed, website performance, keyword visibility and other relevant SEO metrics. Additional reporting frequency or customised reporting can be arranged where agreed as part of the client’s package.
If you are planning local SEO for a service-based business, Dobble can review your current position, identify structural gaps and recommend a staged roadmap. To begin, you can Discuss Your SEO Strategy with the team.