Dobble’s design and branding services are built around practical visual identity, not design for decoration alone. The aim is to help businesses create branding that is professional, consistent and usable across their website, digital marketing, print materials and day-to-day business communication.
Depending on the scope of your project, Dobble can help with logo design, business card design, brand guidelines, visual identity systems, website design, social media profile assets and digital-ready brand files. The work is shaped around your industry, audience, competitors, business objectives and existing brand position.
For logo design, Dobble’s confirmed Logo Design Package includes discovery and research, three initial concepts, three rounds of revisions, primary, secondary and icon variations, vector source files, web and print-ready formats, and basic usage guidelines. This gives your business a practical logo system rather than a single file that only works in one setting.
For website design, Dobble’s service can include layout and structure planning, desktop and mobile designs, three rounds of revisions, design system documentation, developer-ready specifications and brand alignment review. This is where Dobble’s “Structure Before Aesthetics” approach becomes important. Page layouts are planned around content hierarchy, user flow, calls to action, trust signals and conversion pathways before visual styling is finalised.
Dobble also offers a Business Starter Package for businesses that need a more complete identity foundation. The confirmed inclusions are a full logo design process, business card design, website design, a brand guidelines document, source files for the confirmed design deliverables, print and web-ready formats, and social media profile assets.
Brand guidelines can help keep your business identity consistent after the initial design work is complete. These may cover logo usage, colour specifications, typography, spacing rules, graphic elements, imagery style and digital asset rules. This is useful when different people are preparing documents, updating the website, creating marketing material or working with printers and other suppliers.
Dobble’s design process is structured across five confirmed phases:
- Discovery and Research
- Strategy Development
- Concept Creation
- Refinement
- Finalisation and Delivery
This means the work starts with understanding the business problem, not simply choosing colours and fonts. Dobble’s position is that design decisions should follow strategy. A logo, website layout or visual system should support recognition, trust, usability and long-term business growth.
Typical timeframe guidance is 1 to 2 weeks for logo design and 2 to 4 weeks for website design or UI/UX. These are general guides only. Actual timing depends on the scope, complexity, revision rounds, client feedback, content approval and access to any required assets or third-party services.
It is also important to separate design ownership from website platform ownership. Dobble’s design packages can include source files for confirmed design deliverables, such as logo and branding assets. That does not mean Dobble transfers ownership of proprietary website source code, Genesis CMS software, development frameworks, hosting infrastructure or internal tools. Those items are governed separately under the applicable project terms or Service Level Agreement.
If you are starting a new business, refreshing an outdated brand or preparing for a new website, Dobble can help you build a clearer visual foundation before development begins. To explore the right scope for your business, the next step is to Discuss Your Brand.