Dobble’s SEO service is built around a search-first approach. Rather than treating SEO as an add-on after a website is designed, Dobble plans the website structure, content strategy, technical foundations and ongoing optimisation around how customers search and how search engines understand a site.
SEO engagements with Dobble are structured as 24-month terms. This reflects the way organic search usually works: progress is built over time through technical improvements, content development, site expansion, performance refinement and ongoing analysis. Dobble does not present SEO as a quick fix and does not guarantee rankings, traffic, enquiries or revenue.
A typical SEO engagement may include market and search analysis, keyword clustering, search intent mapping, site architecture planning, technical SEO setup, conversion-focused website structure, content planning and ongoing expansion. The website build is included in Dobble’s SEO engagements, which allows SEO considerations to be built into the project from day one rather than retrofitted later.
Dobble’s process generally starts with understanding the client’s business, services, target locations, competitors, search opportunities and commercial goals. From there, keywords are grouped by intent and relevance. This helps determine which pages are needed, how they should be structured, how they should link together and what type of content is required to support long-term visibility.
The technical foundation is also a key part of the service. Dobble considers crawlability, indexing, mobile responsiveness, site speed, internal linking, page hierarchy, metadata, schema markup where appropriate, redirects, sitemaps and other technical SEO elements. This aligns with Dobble’s broader philosophy of Structure Before Aesthetics and Search-First Strategy.
Content writing, editing and publishing are included in Dobble’s SEO packages within the agreed scope of the engagement. Content is planned around search intent, service relevance and business value rather than simply adding words to a page. For service-based and multi-location businesses, this may involve building out structured service pages, location-focused content and supporting content that helps search engines and users understand what the business offers.
Dobble offers SEO package tiers starting with Starter, Growth and Scale options, each designed for different levels of competition, service coverage and location targeting. The Growth package is confirmed as the most popular option. Final pricing and scope are provided through a tailored proposal because SEO requirements vary based on competition, target keywords, locations, page volume, technical requirements and the level of ongoing work needed.
SEO reporting is handled carefully. Dobble does not provide scheduled monthly SEO reports as a standard inclusion. Clients may request an SEO report at any time during their engagement. Reports may outline work completed, website performance, keyword visibility and other relevant SEO metrics. Additional reporting frequency or customised reporting can be arranged where agreed as part of the client’s service package.
Where it supports the overall strategy, Dobble can also provide complementary services such as paid advertising management, conversion rate optimisation, analytics consulting and professional website copywriting. Dobble does not provide standalone social media marketing or social media management services.
The main aim of Dobble’s SEO service is to build a stronger long-term digital foundation: a website that is structured for search visibility, supported by useful content, technically sound and capable of growing with the business. To discuss the right scope for your business, you can Discuss Your SEO Strategy with Dobble.