The cost of an SEO audit depends on what needs to be investigated, how large and complex the website is, and how detailed the recommendations need to be. Dobble provides SEO audits as a confirmed standalone service, but pricing is assessed case by case because every website has a different structure, history, technical foundation and level of search competition.
A small business website with a handful of core service pages will usually require a different level of review from a large multi-location website, an e-commerce store, a site with years of historical SEO work, or a custom application with complex technical requirements. The purpose of the quote is to understand the level of work required before making recommendations.
Common factors that influence an SEO audit quote include:
- Website size and structure: The number of pages, service areas, product categories, blog posts, redirects and internal links affects the amount of crawling, analysis and interpretation required.
- Technical complexity: Issues involving crawlability, indexing, page speed, mobile responsiveness, schema markup, canonical tags, redirects, sitemaps, Core Web Vitals or server behaviour may require deeper technical review.
- Platform and codebase: The CMS, hosting environment, third-party plugins, themes, custom code or application framework can affect how easy it is to diagnose and resolve SEO barriers. Dobble primarily builds new websites using its proprietary Genesis CMS and uses Laravel for larger bespoke systems, but SEO audits may involve reviewing existing setups to understand whether the current platform supports search performance.
- Search goals and competition: A site targeting one core service is different from a business targeting multiple services, suburbs, cities or competitive national search terms. Keyword intent, competitor strength and market scope can affect the level of analysis required.
- Access to reliable data: Access to tools such as Google Search Console, analytics platforms, CMS access, hosting information and historical SEO data can make the audit more accurate. If access is missing, extra investigation may be needed.
- Website history: Previous migrations, agency work, Google penalties, major traffic drops, duplicate content, deleted pages or old redirects can increase audit complexity.
- Depth of deliverables: Some businesses need a focused diagnostic review. Others need a detailed technical SEO audit, content structure review, keyword and intent mapping, competitor analysis, performance review and prioritised implementation roadmap.
Dobble’s approach is practical and search-first. The goal is not simply to produce a long list of errors, but to identify what is limiting visibility, performance, indexing, structure or conversions, then prioritise what should be fixed first. This aligns with Dobble’s broader Structure Before Aesthetics philosophy, where search visibility, technical foundations, site architecture and conversion pathways are considered as part of long-term digital growth.
To prepare an accurate quote, Dobble may ask for your website URL, business goals, target services and locations, known SEO concerns, recent traffic or enquiry changes, access to available analytics data, and details of any previous SEO, website migration or development work. If the audit needs to include related areas such as domain and DNS, email deliverability, security or technical performance, those can be scoped clearly as part of the proposal.
Dobble does not guarantee rankings, traffic, leads or revenue from an SEO audit. An audit is a diagnostic and strategic process. It helps identify issues, opportunities and recommended next steps, but results depend on the quality of implementation, competition, website condition, content, technical performance, search engine changes and ongoing optimisation.
If you are unsure what level of audit you need, Dobble offers an initial consultation to understand your goals and current concerns. A tailored quote can then be provided, with pricing based on the scope, complexity and level of analysis required.