Once your logo or brand design is approved, Dobble moves into finalisation and handover. The goal is to give you practical design assets that can be used across your website, digital channels, print materials and everyday business communications without confusion.
The exact handover depends on the design package and agreed scope. For a logo design project, Dobble’s confirmed package includes primary, secondary and icon logo variations, vector source files, web and print-ready formats, and basic usage guidelines. These files are prepared so your brand can be used at different sizes and in different settings, from a website header to a business card or digital document.
For broader branding work, the handover may include brand guidelines, business card design, social media profile assets, website design documentation or other agreed design deliverables. Dobble’s Business Starter Package, for example, includes a full logo design process, business card design, website design, a brand guidelines document, source files, print and web-ready formats, and social media profile assets.
Brand handover is not just about sending files. Dobble’s design approach is based on strategy before style, so the finished assets should reflect the practical requirements discussed during discovery, including your industry, audience, competitors, objectives and intended use. Where brand guidelines are included, they may cover items such as colour specifications, typography rules, logo spacing, graphic elements, imagery style and digital asset rules.
Aftercare usually focuses on helping you use the brand consistently. Branding itself does not require technical maintenance in the same way a website, hosting environment or email service does, but it does need to be applied carefully. If your team needs additional file formats, resized assets, further design refinements, extra collateral or help applying the brand to a website project, Dobble can discuss the requirement and provide a tailored quote where needed.
Dobble’s design process includes client feedback and refinements before approval. Confirmed design packages include set revision rounds, and additional revisions beyond the included rounds are charged at $140 per hour unless otherwise agreed. This keeps the handover clear while still allowing flexibility if the brand needs to evolve after approval.
If your branding is part of a website project, Dobble can carry the approved visual identity into website design and development. This is where the brand becomes part of a wider digital foundation, including page structure, mobile-first layouts, calls-to-action, content hierarchy and conversion-focused design. Dobble’s approach is Structure Before Aesthetics, meaning the brand is applied in a way that supports usability, search visibility and long-term growth rather than appearance alone.
Ownership should also be understood clearly. Dobble’s design packages include source files for confirmed design deliverables, and clients retain ownership of the content and business assets they provide, such as logos, branding, text and images. This design ownership should not be confused with website platform ownership. Dobble retains ownership of its proprietary website source code, Genesis CMS software, frameworks, development tools, templates and related intellectual property.
If you are unsure how to use your new brand assets after handover, the best next step is to ask Dobble for guidance. The team can help clarify file usage, future design needs, website application or whether further brand documentation would be useful for your staff, suppliers or marketing partners.