Dobble treats SEO as a long-term digital foundation, not a short campaign or after-launch add-on. SEO engagements are structured over 24 months because meaningful organic growth usually requires research, technical work, website structure, content development, monitoring, refinement and ongoing expansion. Rankings, traffic, leads and revenue cannot be guaranteed, but the process is designed to create stronger technical foundations and measurable improvement over time.
The first stage is consultation and fit assessment. Dobble reviews your business goals, services, target locations, existing website, competitive landscape and whether the project aligns with its expertise. This helps determine whether SEO is the right investment, what level of competition you are facing and what scope is likely to be required.
After proposal acceptance, onboarding typically includes a client questionnaire, collection of business information, access credentials, website assets and any required third-party service details. Where applicable, Dobble may complete technical audits, website audits, SEO audits, domain and DNS checks, email deliverability reviews or performance reviews to identify issues that could affect search visibility.
The strategy stage focuses on market and search analysis. Dobble looks at how customers search, which keywords show commercial intent, how competitors structure their websites and where opportunities exist. Keywords are grouped into clusters, then mapped to the right page types, service areas and user intent. This is where Dobble’s Search-First Strategy matters most, because the website structure is planned before visual design or content production is finalised.
Site architecture is then planned around services, locations, internal linking, URL structure, page hierarchy and future scalability. For many SEO engagements, a website build is included. Dobble primarily develops websites using its proprietary Genesis CMS, which is built for performance, security, SEO capability and reduced reliance on third-party plugins and bloated themes. Laravel may be used for larger bespoke systems, business applications or complex integrations.
If a new website or major redevelopment is required, the design and development stages follow. Designs are planned around conversion-focused layouts, mobile usability, trust signals, calls to action and content hierarchy. Websites and applications are developed and tested in a secure staging environment before deployment, with client review and approval before launch where possible. As a general guide, custom website development usually takes 4 to 8 weeks, although timing depends on scope, content, revisions, approvals and access to required systems.
Once the technical foundation is in place, Dobble continues with content writing, editing and publishing as part of SEO packages. Content is developed around search intent, keyword clusters, service relevance and long-term site expansion. This may include improving core service pages, creating supporting content, expanding location targeting where appropriate and refining internal links so search engines and users can better understand the website.
Ongoing optimisation continues throughout the 24-month engagement. Dobble may refine technical SEO, monitor website performance, review keyword visibility, adjust content priorities, improve page structure, assess competitor movement and respond to changes in search behaviour or best practice. SEO progress is usually gradual rather than immediate, especially in competitive markets.
Reporting is available, but Dobble does not provide scheduled monthly SEO reports as a standard inclusion. Clients may request an SEO report at any time during their engagement. Reports can outline work completed, website performance, keyword visibility and other relevant SEO metrics. Additional reporting frequency or customised reporting can be arranged where agreed as part of the client’s service package.
The main thing to understand is that an SEO project with Dobble is structured, staged and evidence-led. The aim is to build a website and SEO foundation that can grow over time, rather than relying on shortcuts or unrealistic promises. To understand what your project would require, you can discuss your SEO strategy with Dobble.