Dobble’s Design and Branding service is built around practical visual identity, not decoration for its own sake. The goal is to create brand assets that are professional, consistent and usable across your website, digital channels, printed materials and everyday business communication.
The exact inclusions depend on the package or proposal, but Dobble’s confirmed design and branding services include logo design, business card design, brand guidelines, website design, visual identity systems and digital assets. Dobble also offers a Business Starter Package for businesses that need several foundational brand elements prepared together.
Dobble’s Logo Design Package includes discovery and research, three initial logo concepts, three rounds of revisions, primary, secondary and icon logo variations, vector source files, web-ready and print-ready formats, and basic usage guidelines. This gives your business a practical logo system rather than a single file that only works in one setting.
For businesses planning a website, Dobble’s Website Design service can include layout and structure planning, desktop and mobile designs, three rounds of revisions, design system documentation, developer-ready specifications and a brand alignment review. This supports Dobble’s “Structure Before Aesthetics” approach, where design decisions follow site structure, user flow, search intent and conversion requirements.
The Business Starter Package includes the full logo design process, business card design, website design, a brand guidelines document, source files for confirmed design deliverables, print-ready and web-ready formats, and social media profile assets. It is designed for businesses that need a more complete identity system before moving into website development or broader digital marketing.
Dobble’s design process generally follows five phases:
- Discovery and research
- Strategy development
- Concept creation
- Refinement
- Finalisation and delivery
This process helps ensure the final design direction is shaped by your business, industry, audience, competitors and objectives. Dobble does not follow one fixed visual style or rely on generic templates. Each design direction is tailored to the client’s practical requirements and brand position.
Brand guidelines may include colour specifications, typography rules, logo spacing requirements, graphic elements, imagery direction and digital asset rules. These guidelines help keep your brand consistent when used across your website, printed collateral, documents, signage, social media profiles and future marketing materials.
It is also important to understand the ownership boundary. Dobble’s design packages can include source files and final files for confirmed design deliverables. That should not be confused with ownership of proprietary website source code, Genesis CMS software, development frameworks, templates, hosting infrastructure or server configurations. Website and platform ownership terms are separate from logo, branding and design deliverables.
Typical timeframe guidance is 1 to 2 weeks for logo design and 2 to 4 weeks for website design or UI/UX work. These are general guides only. Actual timing depends on the project scope, complexity, revision rounds, client feedback, content approval and access to required materials.
If you are unsure whether you need a standalone logo, a brand refresh, website design or a more complete starter package, Dobble can review your goals and recommend a suitable scope. To begin, you can Discuss Your Brand with the Dobble team.