Dobble’s SEO service is built around a Search-First Strategy. Rather than treating SEO as a small add-on after a website is designed, Dobble plans the website, content structure and technical foundations around how customers search, what they are trying to achieve and how the business needs to grow over time.
The core scope usually begins with market and search analysis. This helps identify the services, locations, search terms and competitive conditions that matter most to the business. From there, Dobble uses keyword clustering and intent mapping to group related searches and match them to the right pages, rather than creating disconnected content that does not support a clear structure.
Site architecture is a major inclusion. Dobble plans page hierarchy, URL structure, internal linking and scalable service or location sections before design and development are finalised. This reflects Dobble’s broader philosophy of Structure Before Aesthetics, where search visibility, usability and conversion pathways are considered from the beginning.
Technical SEO is also part of the service. This can include work around crawlability, indexing, performance, mobile responsiveness, redirects, metadata, schema markup, sitemap structure and other technical elements that help search engines understand and access the website. Dobble’s proprietary Genesis CMS is commonly used for SEO-focused website builds because it is purpose-built for performance, security, SEO capability and scalability. Laravel may be used for larger bespoke systems or complex integrations where required.
Dobble’s SEO engagements include a website build. This is important because many SEO problems start with weak website structure, poor performance, bloated templates or technical limitations. By building the website as part of the SEO engagement, Dobble can align the design, development, content and technical setup with the SEO strategy from day one.
Content writing, editing and publishing are included in Dobble’s SEO packages. The content is planned around search intent, business relevance and long-term expansion, rather than simply publishing generic articles. Depending on the strategy, this may involve service pages, location pages, supporting content, refinements to existing pages and ongoing content expansion.
Dobble’s SEO packages are structured as 24-month engagements. This reflects the reality that SEO is a long-term strategy, not an instant result or one-off task. The work is informed by search data, website performance, keyword visibility, technical condition and ongoing optimisation opportunities. Package scope varies depending on competition level, number of target locations, number of services, content requirements and the overall level of work required.
Dobble does not guarantee rankings, traffic, enquiries, leads or revenue. Search results depend on many factors, including competition, search engine changes, website quality, technical performance, content, user behaviour and market conditions. Previous results and case studies may be useful examples, but they are not guarantees of future outcomes.
SEO reporting is available, but scheduled monthly SEO reports are not a standard inclusion unless agreed as part of a specific package or proposal. Clients may request an SEO report during their engagement. Reports may outline work completed, website performance, keyword visibility and other relevant SEO metrics. Additional reporting frequency or customised reporting can be arranged where agreed.
Dobble can also support related digital marketing needs where they align with the SEO strategy, including paid advertising management, conversion rate optimisation, analytics consulting and professional website copywriting. Dobble does not provide standalone social media marketing or social media management services.
If you want to understand what level of SEO support is suitable for your business, the best next step is to discuss your goals, target services, locations, competition and current website condition. Dobble can then recommend a tailored SEO strategy based on the work required.