Before starting a design and branding project with Dobble, the most useful preparation is to organise the business information that will guide the creative direction. Dobble’s approach is based on strategy before style, meaning the design process starts with practical requirements, business goals and audience understanding rather than visual trends alone.
You do not need to have every answer finalised before contacting Dobble, but the more clarity you can provide, the easier it is to create branding that works across your website, printed material, digital documents and customer touchpoints.
Helpful preparation includes:
- Your business goals: explain whether you are launching a new business, refreshing an existing brand, preparing for a new website, repositioning in the market or trying to create a more professional identity.
- Your target audience: describe who you want to attract, what they care about, what problems they need solved and how they usually find or assess businesses like yours.
- Your existing brand assets: provide any current logo files, colours, fonts, business cards, brochures, website designs, social media profile assets, photography, signage or previous design files.
- Competitor examples: share businesses you compete with, especially if they show what you want to avoid or improve on. Dobble uses competitor and market context to shape a client-specific direction.
- Design references: if you have examples of styles, layouts or identities you like, include them, but explain why they appeal to you. This helps Dobble separate useful direction from surface-level preference.
- Practical usage requirements: list where the branding needs to appear, such as a website, email signature, business cards, signage, uniforms, social media profiles, proposals, invoices or printed material.
- Decision-makers: confirm who needs to review and approve the work so feedback can be consolidated and the project can move efficiently.
If the branding project is connected to a website, it is also useful to think about how the brand should support conversion. Dobble’s website design approach considers page structure, calls-to-action, trust signals, content sections, mobile usability and search performance before visual design is finalised. In that context, branding is not just decoration. It becomes part of how customers understand, trust and act on your business.
For logo design, Dobble’s confirmed process includes discovery and research, initial concepts, revision rounds, logo variations, vector source files, web and print ready formats and basic usage guidelines. For broader branding projects, deliverables may include business card design, brand guidelines and social media profile assets, depending on the selected package and agreed scope.
It is also important to separate design deliverables from website platform ownership. Dobble’s design packages may include source files for confirmed design deliverables, but that should not be understood as ownership of Dobble’s proprietary website source code, Genesis CMS software, development frameworks, templates or hosting infrastructure. Those website and platform terms are handled separately under the applicable agreement.
Once you start the project, Dobble will guide you through a structured process that may include consultation, a proposal, a client questionnaire, asset collection, discovery, strategy, concept creation, refinement and finalisation. Clear preparation helps make that process more productive and helps ensure the final brand is practical, consistent and suitable for long-term use.
If you are unsure what to prepare, Dobble can help you identify what is missing during the initial consultation. To begin, use the Discuss Your Brand call to action and share as much context as you can.