Before starting an SEO audit with Dobble, it helps to gather the information that explains how your website currently performs, what you want it to achieve and where you believe the problems may be. An SEO audit is not just a quick scan for keywords. Dobble reviews search visibility, technical foundations, site architecture, content structure, performance signals and the way your website supports enquiries or sales.
The first thing to prepare is your website URL and a short summary of your business goals. For example, you may want more enquiries from specific services, stronger visibility in certain locations, better rankings for commercial keywords, improved organic traffic, or a clearer plan after a poor experience with another provider. Dobble’s approach is built around a Search-First Strategy, so understanding the commercial purpose of the website is important before reviewing technical details.
You should also prepare a list of your most important services, products or revenue areas. If your business operates across multiple suburbs, regions or states, note the locations you want to target. This helps Dobble assess whether your website structure properly supports service and location intent, rather than relying on thin, duplicated or poorly connected pages. Site architecture is a major part of SEO, especially for businesses that want to grow across multiple services or locations.
If you have access to Google Search Console, Google Analytics or other performance data, this can make the audit more useful. These tools can show which pages are being indexed, which search terms are driving impressions or clicks, where traffic is coming from and whether technical issues have been reported. If you do not have access, Dobble can still review what is publicly visible, but some findings may be limited until the right data is available.
Useful items to prepare include:
- Your website URL and any important landing pages
- Your main services, products and target customer groups
- Target suburbs, regions or service areas, if relevant
- Competitor websites you believe are performing well
- Known problems, such as slow pages, poor rankings, low enquiries, indexing issues or recent traffic drops
- Access to Google Search Console and analytics, where available
- CMS, hosting or technical access, if required for the audit scope
- Previous SEO reports, audits, keyword lists or agency work
- Details of recent website changes, migrations, redesigns or domain changes
It is also helpful to explain any history that may affect the audit. For example, your site may have been redesigned recently, moved to a new host, changed domain names, lost traffic after an update, received a manual action, or been affected by broken pages, poor redirects or duplicate content. If you suspect a Google penalty, Dobble would generally need to review the reason through tools such as Google Search Console, then assess corrective actions such as improving content quality, fixing technical SEO issues or addressing spammy backlink patterns where relevant.
For technical access, Dobble will only need what is relevant to the agreed audit scope. Some SEO audits can be completed with public crawl data and analytics access. Others may require CMS, hosting, DNS or development access to investigate deeper issues. Any credentials should be provided through an appropriate secure method, not casually shared by email or chat.
You do not need to diagnose the problem before contacting Dobble. Many businesses approach an SEO audit because they know something is not working but are unsure whether the cause is content, technical SEO, website speed, site structure, indexing, hosting, conversion flow or previous SEO work. Dobble’s role is to investigate the website from a practical, search-first perspective and identify what is limiting performance.
An SEO audit does not guarantee rankings, traffic or leads. It gives you a clearer understanding of the issues, opportunities and priorities that may affect long-term organic growth. Dobble focuses on realistic expectations, measurable improvement and technical foundations, with recommendations that can support better search visibility, performance and scalability over time.
If you are unsure what access or information is available, you can still start with a conversation. Dobble can confirm what is needed for your audit after understanding your website, goals and current challenges.