Before starting an SEO project with Dobble, the most useful preparation is to clarify what your business wants to achieve and gather the information needed to assess your current digital position. You do not need to arrive with a complete SEO strategy. Dobble’s process is designed to turn your business knowledge, website data and search opportunities into a structured plan.
Start by defining your commercial goals. For example, are you trying to generate more enquiries, rank for specific services, target multiple locations, reduce reliance on paid advertising, improve an underperforming website or build long-term organic visibility? Clear goals help Dobble assess whether SEO is the right fit, which package level may be suitable and how the website structure should support growth.
It also helps to prepare a list of your core services, products, target locations and preferred customer types. Dobble’s SEO approach uses market and search analysis, keyword clustering, intent mapping and site architecture planning, so this information gives the strategy a practical starting point. If some services are more profitable, more competitive or more important to your growth plans, note that early.
Useful preparation may include:
- Your current website address, if you have one.
- Access details for your website, domain, hosting, analytics, search tools or advertising accounts, where available.
- A list of your main competitors, including businesses you regularly see in search results.
- Details of the locations you want to target.
- Information about your best customers and common enquiries.
- Any previous SEO work, audits, reports or agency history.
- Existing content, brand assets, images, service descriptions and approved business information.
- Known website issues, such as slow loading, poor mobile usability, broken forms, indexing problems or low enquiry volume.
If you do not have all of this information, that is not a problem. Dobble’s onboarding process can include an initial consultation, proposal acceptance, client questionnaire, collection of required assets and access credentials, and a technical audit where applicable. The aim is to understand the business before making structural, content or technical recommendations.
It is also worth preparing for the long-term nature of SEO. Dobble’s SEO engagements are structured as 24-month strategies, and website build is included in SEO engagements where applicable. This reflects Dobble’s belief that SEO works best when it is built into the website from the beginning, not added as an afterthought. Search visibility depends on technical foundations, content quality, site architecture, competition, user behaviour and ongoing improvement.
Clients should also prepare realistic expectations. Dobble does not guarantee rankings, traffic, leads or revenue. Instead, SEO progress is measured through work completed, website performance, keyword visibility, organic search trends and sustainable improvement over time. If you need reporting in a particular format or frequency, raise this early. Dobble does not provide scheduled monthly SEO reports as a standard inclusion, but clients may request reports during their engagement, and customised reporting can be arranged where agreed.
Finally, be ready to participate in approvals. SEO often requires input on service accuracy, location priorities, brand language, content review and business positioning. Dobble can handle the technical, structural and content work, including writing, editing and publishing within SEO packages, but client feedback helps ensure the strategy reflects the business accurately.
If you are unsure where to start, Dobble can guide the preparation during the initial consultation. The best first step is to discuss your goals, current website challenges and growth priorities so Dobble can assess the right SEO direction for your business.