Good local SEO starts with preparation. Before Dobble begins strategy, audits or implementation, it helps to gather the information needed to understand your business, your market and the locations you want to compete in.
Dobble’s approach is built around a Search-First Strategy. That means local SEO is not treated as a small add-on after a website is built. It is planned around search intent, keyword clustering, site architecture, technical foundations, content structure and conversion pathways. The more accurate information you provide early, the stronger the planning stage can be.
Useful preparation includes:
- Your business goals: Explain whether you want more enquiries, stronger visibility in certain service areas, better-quality leads, growth across multiple locations or a more structured long-term online presence.
- Your priority services: List the services that matter most commercially. Local SEO works best when pages are planned around real customer demand and the services you actually want to promote.
- Your target locations: Provide the suburbs, towns, regions or states you want to target. Multi-location SEO needs careful structure, unique content and internal linking. Duplicating the same page for every location is rarely a strong long-term strategy.
- Your current website details: Share your website address, any known problems and what you do or do not like about the existing site. If your site is slow, difficult to update, not ranking or not converting, that context is important.
- Access and ownership information: Where available, prepare access to your website, domain, DNS, hosting, analytics, search tools and relevant third-party systems. Dobble may request credentials as part of onboarding, migration planning or technical auditing.
- Existing content and brand assets: Gather logos, images, service descriptions, team information, credentials, testimonials, case studies and any approved copy. Clients retain ownership of content they provide, including logos, branding, text, images and business assets.
- Competitor examples: Share competitors you regularly lose work to, admire or want to outperform online. Dobble can use competitor context during market and search analysis.
- Past marketing history: If you have worked with another SEO provider, run paid advertising or rebuilt your website before, explain what happened. Dobble often works with businesses that have had poor experiences with unrealistic promises or unclear reporting.
After the initial consultation and proposal acceptance, Dobble’s process may include a client questionnaire, collection of required assets and access credentials, a technical audit where applicable, market and search analysis, keyword clustering, intent mapping and site architecture planning. This supports Dobble’s broader philosophy of Structure Before Aesthetics, where the website and SEO strategy are planned before visual design or content expansion is finalised.
If a new website is part of your SEO engagement, Dobble typically builds using its proprietary Genesis CMS, which is designed for performance, security, SEO capability and scalability. Laravel may be used for larger bespoke systems, business applications or complex integrations. Dobble’s current position is that it does not build new websites on WordPress, Shopify or WooCommerce.
It is also important to prepare realistic expectations. SEO is a long-term strategy, not an instant ranking fix. Dobble’s SEO engagements are structured over 24-month terms, with content writing, editing and publishing included in SEO packages. Progress may be reviewed through work completed, website performance, keyword visibility, organic search trends and sustainable improvement. Dobble does not guarantee rankings, traffic, leads or revenue.
If you are unsure what information you have, that is fine. Dobble can help identify gaps during consultation and may recommend a website audit, SEO audit, domain and DNS audit, email deliverability audit, security audit or technical performance review where relevant. To begin, gather what you can and request a consultation to discuss your local SEO strategy.