Most custom website development projects at Dobble take around 4 to 8 weeks. That timeframe is a general guide, not a fixed guarantee, because delivery depends on the size of the website, technical complexity, required integrations, content readiness, client feedback, revisions, approval timing and access to domains, hosting, analytics or other third-party systems.
For broader context, Dobble’s typical timeframe guidance is:
- Website Design / UI and UX: 2 to 4 weeks
- Custom Website Development: 4 to 8 weeks
- E-commerce Website Development: 6 to 12 weeks
- Custom Laravel Applications: 8 to 24 weeks or more
Dobble’s process is designed around the idea that a website should be structured before it is styled. Rather than jumping straight into visual design, Dobble starts by understanding the business goals, search opportunities, user pathways, conversion requirements and technical foundations. This supports Dobble’s “Structure Before Aesthetics” and “Search-First Strategy” approach.
A typical website development project begins with an initial consultation. Dobble uses this stage to understand the client’s business, objectives, current website issues, target customers, required functionality and whether the project is a suitable fit. If the project moves forward, Dobble prepares a tailored proposal based on the agreed requirements.
After proposal acceptance, onboarding usually includes a client questionnaire, collection of required assets, access credentials and technical details. Where relevant, Dobble may also complete a technical audit of the existing website, hosting, domain, DNS, email or SEO setup. This helps identify issues that could affect the new build, migration or launch.
The planning stage covers market and search analysis, keyword clustering, search intent mapping, site architecture and conversion pathway planning. This is where Dobble decides how the website should be structured, including key pages, URL hierarchy, internal linking, calls to action and content sections. The goal is to build a website that supports search visibility, performance, security, scalability and customer enquiries from the beginning.
Once the structure is clear, design and development move into production. Dobble primarily develops websites using its proprietary Genesis CMS, which is purpose-built for performance, security, SEO capability and flexibility. Laravel is used for larger bespoke systems, business applications and complex integrations. Dobble does not build new websites on WordPress, Shopify or WooCommerce according to its current business-supplied platform guidance.
During development, Dobble builds and tests the website in a secure staging environment before anything is deployed live. Where possible, clients can review a password-protected staging website, often on a staging subdomain. If domain access is not yet available, Dobble may securely share staging access through a password-protected Cloudflare Tunnel.
The review stage gives the client an opportunity to check the website, provide feedback and request refinements within the agreed scope. Dobble then performs further testing, including cross-device checks, performance optimisation, security review, functionality testing, form testing and launch preparation.
Once the client approves launch, Dobble completes final testing and deploys the website to the live environment. Launch tasks may include DNS coordination, analytics setup, sitemap submission, hosting configuration and post-launch checks. Dobble plans migrations carefully to minimise downtime, although temporary interruptions may still occur due to DNS propagation, third-party providers or internet caching.
After launch, any ongoing hosting, maintenance, SEO or management work depends on the client’s agreement. Defects arising from Dobble’s development work and reported during the agreed warranty period, typically 30 days from launch unless otherwise specified, may be corrected at no additional charge. This does not extend to new functionality, content changes, third-party software issues, browser updates or modifications made by parties other than Dobble.
If you need a more accurate timeframe for your project, Dobble can review your goals, required pages, functionality, integrations and content status, then provide a tailored recommendation. To begin, request a consultation or discuss your website development project with Dobble.